A wordmark cut into a brushed plate, invisible until a raking light travels across and catches the walls of the groove

This is the format it was composed for. Switch above to see it lay itself out for another — same animation, re-arranged for the frame.
No Tailwind, no CSS, no asset files. Inline styles only.
A logo reveal with no animation on the logo at all. The wordmark is engraved into a brushed metal plate from the first frame and is only revealed because a light rakes across the surface and starts catching the walls of the cut. Get the physics right: on an engraved letter the shadow falls toward the light and the highlight away from it, which is the opposite of an embossed one. Park the light at a low angle where engraving reads best, then pass one broad specular band across to deepen the cut.